5 ways brands win (or lose) with real-time marketing

 

 

Call it the way the Oreo crumbles. Ever since the popular cookie brand hijacked the Super Bowl conversation with a timely tweet that rocketed around the internet, digital has had a serious crush on real-time marketing. (For different reasons, some have also had a serious crush on real-time bidding, but that's a different topic with a confusingly similar name

Read more at http://www.imediaconnection.com/content/35032.asp#HkXdRfbs74GBBvH3.99

Building your Local Brand

 http://blogs.imediaconnection.com/blog/2013/09/26/building-your-local-brand/

  

 

 

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Posted by Julie Hartwell on September 26th, 2013 at 11:07 am

The task of creating a recognizable brand can come across to small business owners like spreading peanut butter on a giant squid. The solution for many is to simply create some boring, cliché, and effortless logo that they slap on their store front and done. That is the wrong way to do things.
You are your brand, and your logo is your signature. You need both to look good for your business to do well. So talk to some people, think hard about how you want to present yourself, and build toward that.

Surprise: Yahoo Maps Gets A Facelift, New Features

 

http://searchengineland.com/surprise-yahoo-maps-gets-a-facelift-new-features-172735

Shortly after she became Yahoo CEO Marissa Mayer declared (disappointingly) that she wasn’t going to invest in Local. In turns out that what she meant was she wasn’t going to go head to head with Google in Maps.

Her predecessor Carol Bartz had outsourced maps (to Nokia) and she wasn’t prepared to make a bunch of new investments in mapping infrastructure.

 

 

 

iBeacons, Device Targeting, and Big Data Will Play Important Roles in Hyperlocal Targeting

 

 

http://blogs.imediaconnection.com/blog/2013/09/25/ibeacons-device-targeting-and-big-data-will-play-important-roles-in-hyperlocal-targeting/ 

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The big news in mobile technology this week is availability of Apple’s iOS 7 for iPhone and iPad users on Sept. 18. What marketers need to know is that Apple has a very high software upgrade rate for its mobile devices. In fact, Apple recently boasted a 93 percent adoption rate of iOS 6 for iPhone, and 83 percent for iPad. These impressive numbers blow the adoption rates for Android software updates out of the water.  If previous software update rates are any indication, marketers need to move swiftly to take advantage of new features in iOS 7, especially as they finalize campaigns for the upcoming holiday rush.