5 ways brands win (or lose) with real-time marketing

 

 

Call it the way the Oreo crumbles. Ever since the popular cookie brand hijacked the Super Bowl conversation with a timely tweet that rocketed around the internet, digital has had a serious crush on real-time marketing. (For different reasons, some have also had a serious crush on real-time bidding, but that's a different topic with a confusingly similar name

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Building your Local Brand

 http://blogs.imediaconnection.com/blog/2013/09/26/building-your-local-brand/

  

 

 

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Posted by Julie Hartwell on September 26th, 2013 at 11:07 am

The task of creating a recognizable brand can come across to small business owners like spreading peanut butter on a giant squid. The solution for many is to simply create some boring, cliché, and effortless logo that they slap on their store front and done. That is the wrong way to do things.
You are your brand, and your logo is your signature. You need both to look good for your business to do well. So talk to some people, think hard about how you want to present yourself, and build toward that.

Surprise: Yahoo Maps Gets A Facelift, New Features

 

http://searchengineland.com/surprise-yahoo-maps-gets-a-facelift-new-features-172735

Shortly after she became Yahoo CEO Marissa Mayer declared (disappointingly) that she wasn’t going to invest in Local. In turns out that what she meant was she wasn’t going to go head to head with Google in Maps.

Her predecessor Carol Bartz had outsourced maps (to Nokia) and she wasn’t prepared to make a bunch of new investments in mapping infrastructure.

 

 

 

iBeacons, Device Targeting, and Big Data Will Play Important Roles in Hyperlocal Targeting

 

 

http://blogs.imediaconnection.com/blog/2013/09/25/ibeacons-device-targeting-and-big-data-will-play-important-roles-in-hyperlocal-targeting/ 

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The big news in mobile technology this week is availability of Apple’s iOS 7 for iPhone and iPad users on Sept. 18. What marketers need to know is that Apple has a very high software upgrade rate for its mobile devices. In fact, Apple recently boasted a 93 percent adoption rate of iOS 6 for iPhone, and 83 percent for iPad. These impressive numbers blow the adoption rates for Android software updates out of the water.  If previous software update rates are any indication, marketers need to move swiftly to take advantage of new features in iOS 7, especially as they finalize campaigns for the upcoming holiday rush.

Google Makes Quickoffice Free To All Users, Gives Away Drive Storage

http://www.webpronews.com/google-makes-quickoffice-free-to-all-users-gives-away-drive-storage-2013-09

 

 

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Google announced on Thursday that it is making Quickoffice free for everyone. The product had been free for Google Apps for Business customers, but now it’s free for anybody with a Google account.
Google acquired the productivity software in June of 2012. Later that year, the company launched the Quickoffice iPad app. In April, they launched apps for Android and iPhone

Is Google Dumbing Down Search Results?

http://www.webpronews.com/is-google-dumbing-down-search-results-2013-09

 

 

 

There has been an interesting discussion about Google and search quality this week thanks to comments made by a Googler who suggested that a site with higher quality, better information is not always more useful.
Wait, what?
Hasn’t Google been pounding the message of “high quality content is how you rank well in Google” in everybody’s heads for years? Well, sometimes dumbed down is better.

A Decade Of Delicious Brings About A Dapper Design (With A Focus On UX)

 

http://marketingland.com/a-decade-of-delicious-brings-about-a-dapper-design-with-a-focus-on-ux-60054

 

Started back in September 2003, social bookmarking site Delicious (previously known as del.icio.us) is celebrating their 10th birthday. Oh, and the present for this joyous occasion is being delivered to Delicious users. A new faster, easier to use service that bring the focus back to bookmarking has launched

Google Launches Hashtag

 

http://searchengineland.com/google-launches-hashtag-search-shows-google-posts-on-search-results-page-172725

 

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The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search.
Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results.

Study: 61 Percent Of Mobile Callers Ready To Convert

http://searchengineland.com/study-172578

 

 

 

 

 

As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.
Almost two-thirds (61 percent) of survey respondents said that “click to call is most important in the purchase phase of the shopping process.” And 70 percent of respondents said they had used the “call button” in Google search results.

Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason

http://www.webpronews.com/your-not-provided-percentage-in-google-analytics-is-only-going-up-2013-09

 

 

 

Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us

 

http://searchengineland.com/organic-vs-paid-what-10-million-in-search-revenue-for-hewlett-packard-tells-us-172766 

It certainly isn’t the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial

LinkedIn Aims To Clear Up ‘False Accusations’

 http://www.webpronews.com/linkedin-aims-to-clear-up-false-accusations-2013-09

 

 

 

 Last week, a class action lawsuit was filed against LinkedIn, alleging that it breaks into users’ email accounts. The company says the suit is “without merit”, and that accusations are false.

Main St. (part of TheStreet Network) reported on the suit on September 18th, saying that it was filed in San Jose Federal Court in the Northern District of California, and that it claims LinkedIn “harvests email addresses and sends multiple reminder emails, ostensibly on behalf of the user, advertising LinkedIn to non-members.

“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

 

http://searchengineland.com/100-not-provided-is-not-the-end-of-seo-experts-offer-thoughts-on-googles-move-to-withhold-data-172890

 

 

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 Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system.
While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data – regardless if a user is signed in or not – left many SEO insiders surprised it happened so suddenly.

Facebook SDK For iOS 7 Now Available

http://www.webpronews.com/facebook-sdk-for-ios-7-now-available-2013-09
Facebook SDK For iOS 7 Now Available

If you have an older iDevice sitting around the house, you may have noticed that it looks a little more expressive these days thanks to the recent iOS 7 update that hit on Wednesday. Facebook has already released an iOS 7 version of its app, and now its iOS 7 SDK is going out to developers.
Facebook announced Wednesday evening that Facebook iOS SDK 3.8 is now out of beta and available to everyone. This new version of the SDK includes support for iOS 7, Xcode 5, and 64-bit apps.

You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

 

http://searchengineland.com/you-probably-think-this-search-is-about-you-survey-claims-56-of-internet-users-google-themselves-172990

  

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To mark Google’s 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001.

Twitter Puts Greater Emphasis on Photos in Embedded Tweets

 

http://www.webpronews.com/twitter-puts-greater-emphasis-on-photos-in-embedded-tweets-2013-09

 

 

 

 

 

Twitter has just made an update to the way embedded tweets with photos look on websites, and the goal is to “put the photo front and center, with a bigger and bold visual focus on the media.”

Until today, embedded tweets that contained photos would appear with the actual text of the tweet on top, with the attached photo displayed under the text. Now, Twitter has moved the photos to the top and extended them to reach all the way across the tweet. Like this

A beginner's complete guide to SEO

 

Search engine optimization (SEO) is complex and potentially confusing -- especially because of its ever-changing nature. Today's relevant strategy or tactic could slip into obscurity next month. The good news is that understanding and staying up-to-date with SEO can be done.
Many SEO principles are easy to understand, and once you have good foundation, you'll find that keeping up with current developments is actually quite manageable.
This guide will help you understand the big picture of SEO, its basic strategies, and how essential staying up-to-date with the latest industry news is to your success

Read more at http://www.imediaconnection.com/content/35061.asp#BQpD6fvzZIqIB9f4.99

Twitter Puts Greater Emphasis on Photos in Embedded Tweets

 http://www.webpronews.com/twitter-puts-greater-emphasis-on-photos-in-embedded-tweets-2013-09

 

 

 

 

Twitter has just made an update to the way embedded tweets with photos look on websites, and the goal is to “put the photo front and center, with a bigger and bold visual focus on the media.”
Until today, embedded tweets that contained photos would appear with the actual text of the tweet on top, with the attached photo displayed under the text. Now, Twitter has moved the photos to the top and extended them to reach all the way across the tweet. Like this

All LinkedIn with Nowhere to Go

 

https://www.thebaffler.com/past/all_linkedin_with_nowhere_to_go

In a jobs economy that has become something of a grim joke, nothing seems quite so bleak as the digital job seeker’s all-but-obligatory LinkedIn account. In the decade since the site launched publicly with a mission “to connect the world’s professionals to make them more productive and successful,” the glorified résumé-distribution service has become an essential stop for the professionally dissatisfied masses.

2 content marketing phrases you should never forget

 

Are you botching your content marketing efforts? Here are phrases from Intel you must remember when developing and executing your strategy.

"Random acts of marketing"

Content marketing can be exciting, especially when your brand puts copious resources in your hands. But beware of "random acts of marketing." Your content pieces should not be one-offs. Don't get so jazzed about creating a viral video or increasing page views that all of your content pieces become disjointed and don't relate to one another. Start with a coherent strategy, and build off your core plan when launching projects. Quality and consistency is better than a content marketing one hit wonder.

Read more at http://www.imediaconnection.com/content/35059.asp#oW120xJw7cBTk5IA.99

iPhone 5s Touch ID Fingerprint Technology Apparently Hacked In Just A Day [Video]

http://www.webpronews.com/iphone-5s-touch-id-fingerprint-technology-apparently-hacked-in-just-a-day-video-2013-09

 

 

 Well, that didn’t take long. The iPhone 5s was released on Friday with its Touch ID fingerprint-scanning security technology, and it looks as though it may have already been hacked. In fact, it had already been done by Saturday, when the Chaos Computer Club (based in Germany) claimed to have done so, providing a video as evidence.

7 Ways to Generate Content Ideas People Actually Care About

 

http://blogs.imediaconnection.com/blog/2013/09/24/7-ways-to-generate-content-ideas-people-actually-care-about/

 

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One thing you can count on hearing at any conference, even remotely tied to marketing, is that content is king. And whether you think content is king, queen or court jester—and what’s up with our industry’s need for all the personification by the way—we can all agree that it has some level importance.
Identifying “Hot Topics” in Your Industry
The best tactic I’ve been using to help my clients come up with fresh content ideas on a regular basis is online conversation mining. Similar to social media monitoring and a cousin to the more notorious newsjacking, OCM as a concept is simple: find out what people are talking about and create content based on that.