The big news in mobile technology this week is availability of Apple’s iOS 7 for
iPhone and iPad users on Sept. 18. What marketers need to know is that Apple has
a very high software upgrade rate for its mobile devices. In fact, Apple recently
boasted a 93 percent adoption rate of iOS 6 for iPhone, and 83 percent for iPad.
These impressive numbers blow the adoption rates for Android software updates
out of the water. If previous software update rates are any indication,
marketers need to move swiftly to take advantage of new features in iOS 7,
especially as they finalize campaigns for the upcoming holiday
rush.
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