Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us

 

http://searchengineland.com/organic-vs-paid-what-10-million-in-search-revenue-for-hewlett-packard-tells-us-172766 

It certainly isn’t the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial

LinkedIn Aims To Clear Up ‘False Accusations’

 http://www.webpronews.com/linkedin-aims-to-clear-up-false-accusations-2013-09

 

 

 

 Last week, a class action lawsuit was filed against LinkedIn, alleging that it breaks into users’ email accounts. The company says the suit is “without merit”, and that accusations are false.

Main St. (part of TheStreet Network) reported on the suit on September 18th, saying that it was filed in San Jose Federal Court in the Northern District of California, and that it claims LinkedIn “harvests email addresses and sends multiple reminder emails, ostensibly on behalf of the user, advertising LinkedIn to non-members.

“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

 

http://searchengineland.com/100-not-provided-is-not-the-end-of-seo-experts-offer-thoughts-on-googles-move-to-withhold-data-172890

 

 

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 Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system.
While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data – regardless if a user is signed in or not – left many SEO insiders surprised it happened so suddenly.

Facebook SDK For iOS 7 Now Available

http://www.webpronews.com/facebook-sdk-for-ios-7-now-available-2013-09
Facebook SDK For iOS 7 Now Available

If you have an older iDevice sitting around the house, you may have noticed that it looks a little more expressive these days thanks to the recent iOS 7 update that hit on Wednesday. Facebook has already released an iOS 7 version of its app, and now its iOS 7 SDK is going out to developers.
Facebook announced Wednesday evening that Facebook iOS SDK 3.8 is now out of beta and available to everyone. This new version of the SDK includes support for iOS 7, Xcode 5, and 64-bit apps.

You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

 

http://searchengineland.com/you-probably-think-this-search-is-about-you-survey-claims-56-of-internet-users-google-themselves-172990

  

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To mark Google’s 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001.

Twitter Puts Greater Emphasis on Photos in Embedded Tweets

 

http://www.webpronews.com/twitter-puts-greater-emphasis-on-photos-in-embedded-tweets-2013-09

 

 

 

 

 

Twitter has just made an update to the way embedded tweets with photos look on websites, and the goal is to “put the photo front and center, with a bigger and bold visual focus on the media.”

Until today, embedded tweets that contained photos would appear with the actual text of the tweet on top, with the attached photo displayed under the text. Now, Twitter has moved the photos to the top and extended them to reach all the way across the tweet. Like this

A beginner's complete guide to SEO

 

Search engine optimization (SEO) is complex and potentially confusing -- especially because of its ever-changing nature. Today's relevant strategy or tactic could slip into obscurity next month. The good news is that understanding and staying up-to-date with SEO can be done.
Many SEO principles are easy to understand, and once you have good foundation, you'll find that keeping up with current developments is actually quite manageable.
This guide will help you understand the big picture of SEO, its basic strategies, and how essential staying up-to-date with the latest industry news is to your success

Read more at http://www.imediaconnection.com/content/35061.asp#BQpD6fvzZIqIB9f4.99

Twitter Puts Greater Emphasis on Photos in Embedded Tweets

 http://www.webpronews.com/twitter-puts-greater-emphasis-on-photos-in-embedded-tweets-2013-09

 

 

 

 

Twitter has just made an update to the way embedded tweets with photos look on websites, and the goal is to “put the photo front and center, with a bigger and bold visual focus on the media.”
Until today, embedded tweets that contained photos would appear with the actual text of the tweet on top, with the attached photo displayed under the text. Now, Twitter has moved the photos to the top and extended them to reach all the way across the tweet. Like this

All LinkedIn with Nowhere to Go

 

https://www.thebaffler.com/past/all_linkedin_with_nowhere_to_go

In a jobs economy that has become something of a grim joke, nothing seems quite so bleak as the digital job seeker’s all-but-obligatory LinkedIn account. In the decade since the site launched publicly with a mission “to connect the world’s professionals to make them more productive and successful,” the glorified résumé-distribution service has become an essential stop for the professionally dissatisfied masses.

2 content marketing phrases you should never forget

 

Are you botching your content marketing efforts? Here are phrases from Intel you must remember when developing and executing your strategy.

"Random acts of marketing"

Content marketing can be exciting, especially when your brand puts copious resources in your hands. But beware of "random acts of marketing." Your content pieces should not be one-offs. Don't get so jazzed about creating a viral video or increasing page views that all of your content pieces become disjointed and don't relate to one another. Start with a coherent strategy, and build off your core plan when launching projects. Quality and consistency is better than a content marketing one hit wonder.

Read more at http://www.imediaconnection.com/content/35059.asp#oW120xJw7cBTk5IA.99