Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us

 

http://searchengineland.com/organic-vs-paid-what-10-million-in-search-revenue-for-hewlett-packard-tells-us-172766 

It certainly isn’t the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial