http://searchengineland.com/study-172578
As a marketer if you’re not making it easy for mobile users
to call you, you’re losing business. A new survey
of 3,000 US smartphone users, conducted by IPSOS on behalf of Google,
underscores the critical role of calls in the mobile path to purchase.
Almost two-thirds (61 percent) of survey respondents said that “click to call is most important in the purchase phase of the shopping process.” And 70 percent of respondents said they had used the “call button” in Google search results.
Almost two-thirds (61 percent) of survey respondents said that “click to call is most important in the purchase phase of the shopping process.” And 70 percent of respondents said they had used the “call button” in Google search results.
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