For many years, business has focused nearly entirely—some might argue
completely—on the customer. Customer Relationship Management systems, contact
managers, Rolodex® systems (yep, they’re still around), notes on business cards,
they are all designed to help facilitate a better focus on customers and
prospects. These systems help sellers collect data about their customers, things
like where they like to vacation, what colleges their kids go to, what their
hobbies are. This information can, in fact, make a difference when it comes to
selling your product or service. But there is another set of personal details
that can be just as effective as what the customer or prospect does, likes,
wants, needs.
No comments:
Post a Comment